CASE STUDY
U.S. Digital Gaming
Positioning an Online Gaming Company as an Industry Leader
Results
Positioned U.S. Digital Gaming (USDG) as an industry leader in online gaming
Secured a full-length profile story in the Wall Street Journal
“Let me state this. Again. The Pollack Group has done a great job for us. (Not good. Great.)”
–
CEO, USDG
When U.S. Digital Gaming (USDG), a technology platform that enables states and operators to manage every aspect of legally compliant online gaming, noted increased online gambling discussions taking place at the state and federal level, it sought out the agency to drive awareness of USDG as an industry expert.
We positioned co-founder Richard Bronson as a thought leader, and USDG as leading the charge to legalize online gaming in the United States. We keyed into the news cycles and proactively developed relationships between USDG and its respective media audiences (consumer, business, technology, financial, governance, public policy, legal, gaming industry, etc.).
Within the first 60 days, we secured an editorial briefing for Bronson and the Wall Street Journal, resulting in a full-length profile story.
