Case Study
USC Marshall School of Business
Media Awareness Powers USC to a #1 Ranking
Results
- Successfully raised visibility among major business schools’ rankings
- Success Magazine ranked Greif as the country’s #1 program for entrepreneurial studies
The Lloyd Greif Center for Entrepreneurial Studies at the USC Marshall School of Business is comprised of international scholars and experts that had remained largely un-recognized or unknown outside academia.
In order for Greif to raise its visibility among major business schools’ rankings and list position, we needed to bring the attention to its stellar faculty. We launched a media outreach campaign to re-introduce Greif through its faculty’s accomplishments. We targeted individual judges who influence national university rankings and a developed a comprehensive informational campaign to reach them, and placed bylined op-eds in major local and national business publications.
After garnering national coverage, Greif was ranked by Success Magazine as the number one program for entrepreneurial studies in the country.
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