Case Study
Water and Power Community Credit Union
An Earned Media Relations Campaign That Paid Off The Community
Results
- Executed wildly creative “made for TV” events, with money-blower machines, ice-melting contests, and more
- Hosted an event that raised scholarship money for 21 local students
- Media attention increased WPCCU’s customer base and brand awareness
An Earned Media Relations Campaign That Paid Off The Community Water and Power Community Credit Union (WPCCU), originally established for employees of a utility company, needed enhanced community brand awareness and visibility in order to expand its customer base.
We conceptualized and executed creative experiential events: “Moolah Madness” was timed around tax day on April 15, and contestants could win all the cash they could catch in a minute inside a money machine; “Cold Hard Cash” was timed around the hottest days in the San Fernando Valley – Labor Day weekend – and contestants had to melt ice sculptures with their hands to find the cash frozen inside.
And because new members can include those who need an adult co-signer, we also organized job fairs for high school students scheduled around graduation and “Homeruns-4-College,” a Little League home run derby that awarded scholarship money for 21 local students.
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