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By The Pollack Group

The Worldcom Public Relations Group recently presented its communications predictions for 2020 as well as for the next decade, focusing on the challenges organizations faced in 2019 and will face in the years to come. Agency president Stefan Pollack was featured in the predictions, and his insights can be viewed below. Click here to see the full list of communications predictions.

Prediction for 2020: 2020 will be the Year of Gen Z

Pollack: While we are already seeing brands take notice of the generation, in 2020 the conversation will be fundamentally shift from Millennial to Gen Z as brands really begin to see a seismic shift in the marketplace. Brands will need to focus on authenticity and transparency in messaging and identifying how to make their messages valuable to younger audiences.

Prediction for the decade: Focus on equality and universal access to human rights

Pollack: We are exiting a decade of tumultuous change as we bridge into a new era with a new normal. The information age brought the sum total of all human knowledge to the world with limitless access and as a result, we are seeing a global decmocratization of society. As younger generations overcome the older paradigms, we will see a world focused on equality and universal access to human rights. Brands that are genuinely plugged into values that make the world better and that work to close the gaps between the haves and have-nots will find long-term success.