Take a closer look at the current marketing landscape in the United States and what we can expect to change this year.
US Influencer Marketing Spending Will Surpass $10 Billion In 2025 – EMarketer
Influencer marketing spending in the U.S. will exceed $10 billion in 2025, which is a full year ahead of previous forecasts. Brands began accelerating investment in 2024, with total spending growing 23.7%, but an additional $1.3 billion will be added this year. Here’s why brands are fully committing to influencer strategies across all industries.
BeReal Launches U.S. Advertising Platform Led By Former TikTok Exec – Marketing Dive
BeReal, the popular real-time, dual-camera social media app, has launched its U.S. advertising platform and is expanding its monetization strategy. Known for its focus on authenticity, the app has over 40 million monthly users worldwide and hopes this investment in marketing will help it grow even more. See why this move marks a significant shift toward brand partnerships.
Marketers Are Calmer About TikTok’s Future in the U.S. — Even As Its Ads Team Thins Out – Digiday
Just over a month ago, marketers were scrambling over TikTok’s uncertain future. But as the April 5 deadline disappears from our rear-view, anxiety has given way to cautious calm. Meetings with remaining TikTok reps have helped ease fears, even as their ad team shrinks. Here is why many are embracing a business-as-usual mindset despite ongoing instability.
What Do Trump’s Tariffs Mean For Marketing Budgets? – The Drum
The tariffs imposed by the U.S. in recent months continue to reap consequences, including multiple charges on imports from across the Atlantic. We are left to wonder: how will this affect the marketing industry? See how the tense and increasingly complex trade landscape may impact marketers.
