The Pollack Group Partners with Sonic Fire Tech to Launch Groundbreaking Fire Defense Technology

We are proud to announce our partnership with Sonic Fire Tech (SFT), an innovative firetech startup. Sonic Fire Tech is reinventing wildfire protection with the world’s first infrasound fire suppression system. The company aims to bring its disruptive, zero-damage solution to market.

The Pollack Group (TPG) will oversee Sonic Fire Tech’s strategic communications. This includes media relations, digital strategy, and brand messaging. TPG will support the launch of SFT’s products: the Home Defense System, designed for residential wildfire protection; the Sonic Backpack, a portable solution for wildfire response; and Infrastructure Defense technology, which focuses on safeguarding critical infrastructure. Planned activities include a public relations program, messaging development, website creation, video production, and collateral.

“Wildfires are increasing in both frequency and severity. Traditional suppression methods have not kept pace. Sonic Fire Tech’s patented infrasound technology prevents ignition. It delivers waterless, chemical-free protection that saves property, infrastructure, and lives,” said Stefan Pollack, President of The Pollack Group. “At The Pollack Group, we are inspired by brands that combine bold innovation with real-world impact. Sonic Fire Tech is rewriting the playbook for wildfire defense. We’re proud to help shape the story of a company that can truly save lives, protect communities, and build a safer future. This partnership demonstrates our agency’s commitment to purpose-driven communication, facilitating the introduction of this technology to the market.”

Together with Sonic Fire Tech, “we look forward to advancing awareness of this important innovation and supporting its rollout to homeowners, first responders, and communities who need it most,” added Pollack.