Starting a new business from the ground up is always a challenge… or is it? Here is how celebrities are using their notoriety to make waves in the marketing industry.
Gwyneth Paltrow Wants To Be the Next Ralph Lauren – New York Times
While many of her peers gathered in Los Angeles for the Emmy Awards, Gwyneth Paltrow debuted GWYN at New York Fashion Week, positioning the brand as a modern lifestyle brand that blends food and fashion. Read more on why this new fashion line is already seeing success.
Bubble Taps Leighton Meester As First-Ever Global Ambassador – PR Newswire
Bubble, the community-driven skincare brand, has named actress Leighton Meester as its first global brand ambassador. The collaboration launches with Radical Joy, Bubble’s first 360 brand campaign, which celebrates skincare with a playful, colorful twist. Here is how this celebrity commitment has helped reshape Bubble’s marketing strategy.
The Rise Of Rhode: 7 Marketing Lessons For Entrepreneurs – Forbes
e.l.f. Beauty has acquired Hailey Bieber’s skincare brand, Rhode, in a $1 billion deal. Founded just three years ago, Rhode’s rapid rise has captured global attention and sparked questions about how it achieved such success. See how Bieber’s celebrity status, social media reach, and other strategic moves helped establish Rhode as a powerhouse.
Kim Kardashian’s SKIMS Could ‘Swallow’ Kylie Jenner’s Beauty Brand, Says Source – Yahoo
Kim Kardashian and Kylie Jenner may soon face off in the beauty industry as their business empires continue to expand. Jenner cemented her status as a makeup mogul with the launch of Kylie Cosmetics in 2015, while Kardashian achieved massive success in apparel with SKIMS, founded in 2019. Reports now suggest Kardashian is preparing to launch Skims Beauty in 2026. Here is why industry insiders expect this sibling rivalry to make marketing headlines.
