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Interesting Reads. Industry news you that you may have missed.

Telfar x Converse Are Teaming Up For A Gym-Ready Collab – Refinery29

Telfar is stepping further into activewear with a new partnership with Converse. The New York-based label known for its totes teased the collaboration with the sportswear brand — which will feature activewear apparel, accessories, and Telfar’s take on the signature Converse Pro Leather sneaker — dropping on July 6. 

Gopuff and Opendorse Partner to Pitch Every College Athlete Their First Deal in the NIL Era – Business Wire

Gopuff, the go-to solution for immediate, everyday needs, and Opendorse, the industry-leading athlete marketing platform, announced the launch of a first-of-its-kind college athlete endorsement program, democratizing access to endorsement deals for all student-athletes. The program will be available to student-athletes in any sport and will provide immediate, equal access to compliant payment opportunities for those who use Opendorse to receive their deal, sign up for Gopuff, and promote the brand to their followers on social media.

Kim Kardashian’s Skims Brand to Partner With Team USA for Olympics – The Hollywood Reporter

Kim Kardashian’s shapewear and loungewear company Skims is partnering with Team USA for the Tokyo Olympics. Among the designs are T-shirts, tank tops, body shorts and leggings all adorned with Team USA and an image of the Olympic rings and American flag. In addition to dressing the athletes, the same pieces will be available for purchase in a capsule collection on the Skims website.

Source: Skims

Twitch and TimTheTatman Team Up with ‘Sour Patch Kids’ for a Sour-Then-Sweet Collaboration – Collider

Streamer TimTheTatman, described as “the perfect example of ‘sour then sweet’,” will not only take part in a new, limited-edition Sour Patch Kids mix, he’ll be the face of it. And you can check out a preview of what that new design looks like, as well as find out how to get your hands on the mix and even earn some Twitch Bits in the process. With each purchase, customers will receive Bits, Twitch’s virtual goods that gives viewers the power to “cheer” and support streamers.

Source: Mendelez International

How consumer brands are leveraging AI and messaging to boost engagement – Glossy

Whether it’s the comments across a wide-ranging social media thread or it’s the one-to-one personal interaction of a Messenger chat, the conversation has never been more central to marketing. In 2021, the technology that empowers these social and messaging engagements has evolved into an always-on channel. From conversation-starters to content moderation, social teams are leveraging platforms and AI to drive efficiency and effectiveness across comments and other online interactions.