No one is buying “pay to post” deals anymore. Here’s why many brands, and their customers, are starting to value authenticity over follower count.
From Hype to Discipline: The New World of Influencer Marketing – Business Of Fashion
Brands and the creators that they choose to partner with are moving past ad posts. An influencer with millions of followers may be successful at drawing attention towards the product they promote, but they sometimes miss the crucial component of generating conversation. Read more to learn about how a brand’s specific goal requires a specific creator, not just one with a sizable following.
How Brand And Creator Content Works Harder On YouTube – AdAge
Is YouTube the key to building conversations between brands, influencers, and consumers? Unlike other platforms, YouTube viewers have been shown to actively seek out sponsored content from YouTubers long after the campaign for the sponsored content ends. See why influencers on YouTube outcompete other platforms.
Why Influencer Marketing Should Focus on Relationships – Business
Brands need to look beyond immediate revenue and start focusing on relationships. Sponsored content for two separate influencers may cost the same amount of money, but they could have two entirely different outcomes. Read more to learn why a mutually beneficial relationship with a creator is a worthwhile investment.
How to Do Influencer Marketing That Customers Actually Trust – Harvard Business Review
Influencer marketing is a rapidly growing industry, but that expansion isn’t resulting in increased trust from consumers. Here’s why many brands are failing to understand that their authenticity is built upon partnering with influencers who are actually aligned with their mission.
