By Jackie Liu
Think about how differently people discover brands today. They’re not searching; they’re asking AI. Whether a client gets mentioned, how they’re described, and which sources are being cited are becoming as important as any headline or Google search ranking we’ve ever chased. That makes AI visibility a strategic media relations issue, not just a technical one. The sources that earn citations in AI-generated answers are often built through the same earned media, thought leadership, and owned content that have always been foundational to our agency. PR isn’t just adjacent to AI visibility; it is directly shaping whether AI recognizes a brand as credible, authoritative, and worth citing.
Earlier this year, we introduced Sited, our Generative Engine Optimization (GEO) solution, designed to position brands at the forefront of AI-driven discovery. Today, we’re delighted to announce a partnership with Brandi AI, the industry’s leading platform for AI visibility and GEO, that takes that capability further.
Through this partnership, we can now audit exactly how a client’s brand appears across AI platforms like ChatGPT, Gemini, Perplexity, Claude, and others, identify the gaps in their coverage and credibility signals, and translate that insight into real, measurable media strategy. We can show clients not just whether they appear in AI-generated answers, but why they do or don’t, and precisely which stories, placements, and proof points will move the needle.
Sited is what connects the dots between earned media and AI visibility. It shows clients where they stand today and gives them a clear path forward. As an agency, we’re not just keeping pace with how AI is reshaping discovery; we’re helping clients lead in it.
Ready to see how AI describes your brand? Start with a Sited audit and find out exactly where you stand and what to do next. Let’s talk.
