CASE STUDY
Luxe Hotels
Designing an Experiential Lifestyle Marketing Platform For a Hotel Chain
Results
Featured in Travel + Leisure, Food & Wine, MSNBC, and more
Secured over 6 billion media impressions
“The level of service and expertise The Pollack Group brings to the engagement is highly valuable, especially as they’ve helped bring recognition and desired clientele for the hotel. The team has deep industry connections and works diligently to achieve the client’s vision.”
–
General Manager, Luxe Hotels
The challenge for Luxe Hotels was to design an experiential and lifestyle synchronized communications platform that was workable for both Luxe Hotels (branded properties) and L.E. Hotels, a collection of premier independent hotel properties worldwide, across 31 countries.
Multi-channel digital communications streams had to work in concert with each other regarding overall positioning and messaging, and needed to be dynamic by design, addressing different audiences from various angles. The programming was designed to be foundational and sustainable, as the brand expanded.
We implemented an overarching brand platform and specific programming per business unit, that included a Brand Share of Voice and Consumer Engagement as well as Partnerships and Quarterly Engagement, Influencer Marketing and Special Promotion programming that would be tied to seasonal happenings, news cycle or opportunistic events.
