Brands are going all out during the Paris Olympics. See who’s taking home the gold in creativity!
‘A Fun Playground For Brands’: How Brands Like Figs & Pampers Are Getting Creative With Olympic Campaigns – Modern Retail
From outfitting Team U.S.A.’s medical team with stylish scrubs to opening the first-ever nursery in the Olympic Village, companies like Figs and Pampers are finding unique ways to stand out in Paris. Explore the innovative strategies brands are using to capture the world’s attention.
How An Underdog Brand Made It To The Olympics – Inc
Bandit, a small running apparel brand founded in 2020, is making waves at the Paris Olympics by sponsoring Team Saint Vincent and the Grenadines. See how innovative strategies and a commitment to supporting athletes can help smaller brands compete on a global stage.
How Brands Are Evolving Their Women’s Sports Alliances For The Olympics – Campaign Live
With the 2024 Paris Olympics achieving gender parity among athletes, brands are evolving their strategies to align with the rising interest in women’s sports. Check out experts’ thoughts on the need for deeper, equitable storytelling and investment to sustain progress beyond the Olympics.
Agencies And Marketers Point To TikTok In The Running To Win ‘first Real Social Olympics’ – Digiday
As the Paris Olympics approach, TikTok emerges as a key player in sports advertising, marking what many call the “first real social Olympics.” Discover how agencies and marketers are adapting their digital strategies to impress and retain their target audiences.
