Horwin America

Horwin America Inc. (“Horwin”), a global innovator in high-tech mobility, sought to make a powerful entry into the U.S. market with the launch of its groundbreaking SENMENTI series at CES 2024. Known for blending cutting-edge AI technology, advanced rider assistance systems, and sustainable design, Horwin aimed to establish itself as a leader in the emerging electric motorcycle market in the U.S. The company partnered with The Pollack Group (TPG) to amplify its debut and drive awareness among industry stakeholders, media, and consumers.

To position Horwin as a standout brand in the marketplace, TPG crafted an integrated communications strategy focused on highlighting the SENMENTI series’ unique innovations. Messaging emphasized features such as Horwin’s unparalleled speed and performance, IM integrated intelligent chassis, rapid charging capabilities, and AI-driven rider assistance technology that deliver a seamless riding experience. TPG also developed a comprehensive digital press kit and targeted media outreach campaign to engage top-tier media outlets across automotive, technology, sustainability, and lifestyle verticals.

In the lead-up to CES, TPG facilitated Horwin’s participation in CES Unveiled, the leading pre-show media event that provided a high-energy platform to introduce the SENMENTI series. During CES, TPG managed and staffed all media interviews, coordinated live product demonstrations, and supported an in-booth media event that drew significant attention to Horwin’s debut. TPG worked closely with Horwin’s executives and brand influencers to create compelling speeches, reinforcing the brand’s commitment to redefining sustainable mobility.

Horwin’s debut at CES 2024 generated over 150 earned media placements and more than 800 million impressions in prominent outlets, including WIRED, Forbes, Reuters, and CNET among others.