Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat…
The Pollack GroupJune 25, 2015
How often does this happen to public relations professionals? You’re plugging along your planned activities…
The Pollack GroupJune 2, 2015
According to a recent study by Mass Relevance & The CMO Club, 95% of CMOs…
The Pollack GroupMay 11, 2015
In an age when public relations professional have massive media databases, email-merge capability, ready and…
The Pollack GroupApril 29, 2015
Traditionally, PR Generalists were defined as having in depth experience in several industry sectors, as…
The Pollack GroupApril 20, 2015
So, based on a social media backlash and nasty rants in the media, Starbucks had…
The Pollack GroupApril 9, 2015
Who’d have thought! We’re in the second decade of the 21st century where five generational…
The Pollack GroupMarch 31, 2015
Our agency opened its doors on March 25th 1985. It’s been exactly three decades.. So…
The Pollack GroupMarch 25, 2015
The group known as iGen or Generation Z is about to have a major impact…
The Pollack GroupNovember 11, 2014
