In The Red Video: Fun with the New PPMG Office Space A few months ago, we took the plunge and did the big switch… Yes, after…The Pollack GroupSeptember 7, 2015
Strategies & Musings The dilemma of budgeting for PR How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which…The Pollack GroupSeptember 1, 2015
In The Red Warning: Google May Be Hazardous To Your Public Relations Success In the house where I grew up, a replica of Rodin’s well-known sculpture, The Thinker,…The Pollack GroupJuly 23, 2015
Strategies & Musings Amazon’s ordinary promotion that wasn’t… For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named…The Pollack GroupJuly 16, 2015
In The Red How To Earn A Five Star Review From Your Summer Interns With a little more less than two months left in the summer, this may be…The Pollack GroupJuly 6, 2015
In The Red Worldcom Wednesdays: Does Your Brand Know How to Speak iGen? Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat…The Pollack GroupJune 25, 2015
Strategies & Musings What makes a PR agency a ‘safe choice’? The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean…The Pollack GroupJune 15, 2015
In The Red Three Steps To Interim PR Solutions When Client’s Needs Change How often does this happen to public relations professionals? You’re plugging along your planned activities…The Pollack GroupJune 2, 2015
In The Red Are You on the Content Marketing Road Yet? According to a recent study by Mass Relevance & The CMO Club, 95% of CMOs…The Pollack GroupMay 11, 2015
In The Red 5 Ways to Create Public Relation…ships In an age when public relations professional have massive media databases, email-merge capability, ready and…The Pollack GroupApril 29, 2015