In The Red Authenticity Isn’t Just a BS Marketing Term We’ve all heard it before. Especially since the days social media transitioned from a “phenomena”…The Pollack GroupOctober 20, 2015
In The Red Brands and the Big Scary Dislike Button Recently, Mark Zuckerberg announced that the long requested “dislike” option for Facebook posts and comments…The Pollack GroupOctober 2, 2015
In The Red How Being In Good Company Can Trigger Media Interest As communication professionals, we’re constantly scouring the press and social media for trends and storylines…The Pollack GroupSeptember 27, 2015
In The Red Video: Fun with the New PPMG Office Space A few months ago, we took the plunge and did the big switch… Yes, after…The Pollack GroupSeptember 7, 2015
Strategies & Musings The dilemma of budgeting for PR How much should small to mid-sized companies budget for PR? Unlike the advertising discipline, which…The Pollack GroupSeptember 1, 2015
In The Red Warning: Google May Be Hazardous To Your Public Relations Success In the house where I grew up, a replica of Rodin’s well-known sculpture, The Thinker,…The Pollack GroupJuly 23, 2015
Strategies & Musings Amazon’s ordinary promotion that wasn’t… For its 20th anniversary, Amazon decided to create a new shopping “holiday” Prime Day, named…The Pollack GroupJuly 16, 2015
In The Red How To Earn A Five Star Review From Your Summer Interns With a little more less than two months left in the summer, this may be…The Pollack GroupJuly 6, 2015
In The Red Worldcom Wednesdays: Does Your Brand Know How to Speak iGen? Brands interested in communicating with today’s young audiences face unprecedented challenges and opportunities. Ward sat…The Pollack GroupJune 25, 2015
Strategies & Musings What makes a PR agency a ‘safe choice’? The old adage goes, “Nobody ever got fired for choosing IBM.” That seems to mean…The Pollack GroupJune 15, 2015