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By The Pollack Group

For the fourth annual Amazon Prime Day, agency clients Market Track and InfoScout supplied data and insights throughout the shopping event. Omnichannel consumer purchase panel provider, InfoScout, surveyed over 1,000 shoppers who purchased on Amazon within the first 24 hours of Prime Day. The agency shared the survey results with media which resulted in coverage in MediaPost, TWICE, and Digital Commerce 360. Market Track Global, the leading provider of advertising, promotional, and pricing intelligence solutions, analyzed Prime Day pricing in the U.S., Australian and Canadian markets. PPMG secured media hits in Forbes, Bloomberg, CNBC, MarketWatch, USA Today, Inside Retail Australia, Retail Leader, Business Insider and more.