Skip to main content

By The Pollack Group

BlueGreen Water Technologies, Ltd. (“BlueGreen”) substantiated its recent inroads in South Africa by completing a strategic intervention at the Roodeplaat Dam. Following the company’s application of its proprietary algaecide, Lake Guard™ Oxy, water quality tests and satellite images indicate a clear and significant drop in levels of toxic cyanobacteria, commonly known as blue-green algae, that has been growing exponentially in the lake and is considered a health threat to both humans and animals.
The Pollack Group secured exclusive interest with Bloomberg to break the story and arranged interviews with Israel 21c, Pretoria News, and Beeld. Additional press release distribution combined with article pickup and syndication resulted in a total of more than 477 million earned media impressions for BlueGreen’s deployment at Roodeplaat Dam. Learn more about BlueGreen’s entry into South Africa here.