Interesting Reads. Industry news that you may have missed.
Snapchat’s new Filters can transform the sky above your head – TechCrunch
Snapchat’s latest update is
another addition to augmented reality called “Sky Filters.” This new feature
automatically detects the sky in your images and repaint it with a different
atmospheric look.
![](https://pollackgroup.com/wp-content/uploads/2023/07/59ceb62afd4e6c0001713e77_Screen-Shot-2017-09-29-at-1.52.51-PM.png)
Establishing Your Brand Voice on Social Media – Adweek
There
are many factors involving a strong brand identity: logo, typeface, taglines
and more. First and foremost, comes the personality of your brand’s voice.
These steps show the necessary framework for creating a brand’s voice.
![](https://pollackgroup.com/wp-content/uploads/2023/07/59ceb6b926ab0b0001d7d69a_Screen-Shot-2017-09-29-at-2.09.55-PM.png)
Inside the big business of being a social media influencer – CBS News
To be a social media influencer, you
need to have a following and credibility. But, you don’t have to be a household
name to be an influencer. Take a dive into the influencer industry and what it
takes to run a social media account.
![](https://pollackgroup.com/wp-content/uploads/2023/07/59ceb7217aa3a1000120d6d5_Screen-Shot-2017-09-29-at-2.11.48-PM-1.png)
Can Tech Startups Do Journalism? – The Ringer
What happens when you wedge your
company into a space between journalism and sponsored content? It can be a
rare, yet exciting opportunity. This article takes a deeper look into the boom
of startup publications.
![](https://pollackgroup.com/wp-content/uploads/2023/07/59ceb781fd4e6c0001713e9f_Screen-Shot-2017-09-29-at-2.13.19-PM.png)
Five Things You Need To Know About Marketing To Baby Boomers – Forbes
What happens when you wedge your
company into a space between journalism and sponsored content? It can be a
rare, yet exciting opportunity. This article takes a deeper look into the boom
of startup publications.
![](https://pollackgroup.com/wp-content/uploads/2023/07/59ceb85c94552b0001e34bb5_Screen-Shot-2017-09-29-at-2.16.47-PM.png)