In The Red The USC Annenberg 2026 Global Communication Report: The Quiet Shift Reshaping PR The theme of this year’s report, “A Quiet Shift,” is exactly right. What’s unfolding in…Jessie PengMarch 27, 2026
In The Red The Communications Role Is Changing: 5 Shifts That Matter Most When AI becomes the front door, communications becomes the function that makes an organization understandable.…Jessie PengMarch 26, 2026
In The Red When Generations Collide and Why That’s Good for PR Right or not, “kids these days” represents the inevitable clash between generations that grew up…Jackson HogseMarch 3, 2026
In The Red The Hidden Traps in PR: How to Protect Your Brand from Costly Scams As PR and marketing scams are becoming increasingly more widespread, we have outlined common ones…Jennifer LewisFebruary 19, 2026
In The Red Breaking Through in Crowded News Cycles: How Brands Stay Visible When the Headlines Work Against Them In this landscape, a pitch that isn’t carefully timed or tailored risks being ignored, or…Isabelle RobinsonFebruary 5, 2026
In The Red What Podcasting Taught Us in 2025 and What to Expect in 2026 As we watch the trends, let’s look at what podcasting taught us about marketing in…Jennifer LewisJanuary 27, 2026
In The Red Navigating The Future of PR and Communications: Expert Predictions for 2026 As AI continues to expand its impact across industries, how should PR professionals get ready…Jessie PengDecember 11, 2025
In The Red The Biggest Challenge for Public Relations in 2026 Public relations in 2026 will demand a new operational mindset: one that pairs the precision…Jessie PengDecember 1, 2025
In The Red Think Global, Pitch Local: How to Win at International Media Outreach Expanding your brand internationally is exciting, but breaking into new markets requires more than just…The Pollack GroupNovember 11, 2025
In The Red From Foe to Friend: How Smart Brands Harness AI for PR Power When used as a strategic collaborator, AI can help deliver smarter insights, sharper storytelling, and…The Pollack GroupNovember 4, 2025