The Pollack Group proudly congratulates our client, Artistic Entertainment Services (AES), on its extraordinary contribution to the 136th Rose Parade® presented by Honda. AES brought artistry, imagination, and unparalleled craftsmanship to life, dazzling millions of viewers worldwide and embodying the parade theme, “Best Day Ever!”
AES, one of the premier float builders for the Tournament of Roses®, unveiled a lineup of 16 floats depicting a wide spectrum of life’s joys. They ranged from paying tribute to cultural icons like Charlie Chaplin and B.B. King to depictions of adorable pets, military heroes, and breathtaking wildlife.
During Decorator’s Week from December 26-31, thousands of passionate volunteers joined forces with AES’s talented team to transform steel and foam frameworks into floral masterpieces. The standout entries included the Louisiana Office of Tourism, The U.S. Army, AIDs Healthcare Foundation, The UPS Store, San Diego Zoo Wildlife Alliance, Visit Mississippi, and OneLegacy Donate Life, each reflecting AES’s ability to combine intricate floral artistry with meaningful storytelling.
Whether you’re decorating a float, watching live, or tuning in from home, the Rose Parade creates lifelong memories. As AES’s trusted PR and marketing partner, The Pollack Group (TPG) was tapped to amplify the excitement surrounding this year’s floats. From media outreach and behind-the-scenes storytelling to engaging content and social media highlighting the dedication of volunteers, TPG ensured AES’s impact on the Rose Parade received the recognition it deserved. In December alone, TPG secured over 634 individual broadcast segments in just three weeks. Additionally, the agency secured and coordinated over 35 segments with the venerable Gayle Anderson of KTLA, showcasing each float with daily live reports from December 16 – December 31.
Congratulations to AES on a spectacular showing at the 2025 Rose Parade and helping make every New Year’s day the “Best Day Ever!”
