Welcoming John Cheng and Daniel Chou to The Pollack Group

At The Pollack Group, growth is intentional. We expand capabilities when they strengthen how we serve clients, deepen our bench of leadership, and support long-term value. That’s why we’re thrilled to welcome John Cheng and Daniel Chou to the agency.

Beginning this month, Winnow+Glean, the creative studio founded nearly a decade ago by John and Daniel, will transition its operations into The Pollack Group. The transition includes integration with LAB186, the agency’s digital marketing and content production studio. As part of the integration, John will join the agency as Creative Director, and Daniel will join as Director of Digital Strategy, both based in Los Angeles.

A Natural Next Chapter

Over the past ten years, John and Daniel have built Winnow+Glean into a trusted creative partner for brands seeking thoughtful design, strong digital execution, and enduring creative leadership. Their work has been defined by long-standing client relationships, disciplined craft, and a clear understanding of how creative and digital work must support business goals.

This transition allows that work to continue, now supported by the broader resources, teams, and infrastructure of The Pollack Group.

Importantly, John and Daniel remain personally involved in their client relationships and creative leadership. For clients, the day-to-day experience remains familiar, while the opportunity set expands.

Expanding Full-Spectrum Storytelling

By bringing Winnow+Glean into the agency, The Pollack Group strengthens its ability to deliver full-spectrum storytelling under one roof, where strategy, creativity, digital execution, and earned influence work together seamlessly.

In addition to brand, design, and web development, Winnow+Glean clients now have access to expanded capabilities including video production, social media and content creation, lead generation, email marketing, 3D animation, event activations, and integrated public relations and marketing support. All delivered with the same creative standards and leadership that clients have come to trust.

Building the Right Way

John and Daniel will be housed in The Pollack Group’s Los Angeles office, collaborating closely with teams across the agency as we continue to grow our digital services and creative offerings. Their arrival reflects the agency’s belief that the strongest growth comes through alignment, shared values, and long-term thinking.

“We’re thrilled to welcome John and Daniel into The Pollack Group family,” said Stefan Pollack, president & CFO of The Pollack Group. Their decade of creative and digital leadership, coupled with a deep commitment to client success, aligns strongly with our agency’s mission and values. This transition strengthens our ability to deliver integrated, full-spectrum creative, marketing, and communications solutions for our clients, while preserving the trusted relationships John and Daniel have built. We’re excited for what we’ll build together and the new opportunities this integration creates.”

“Winnow+Glean has always been about thoughtful, creative, strong relationships, and doing the work the right way,” said John Cheng, creative director at The Pollack Group. “Joining Pollack allows us to continue that approach while gaining access to a broader team and deeper capabilities. It’s an exciting next chapter that still feels very true to who we are.”

“This transition gives our clients the best of both worlds,” said Daniel Chou, director of digital strategy at The Pollack Group. “They continue working with the same creative leadership they trust, while now having access to integrated digital, marketing, and PR support that can scale as their needs grow.”

As The Pollack Group continues to evolve, the addition of John and Daniel reflects a commitment to building an agency that is both creatively ambitious and structurally sound, designed to serve clients today while investing thoughtfully in what comes next.