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By The Pollack Group

This article originally appeared on Forbes.

8. Create A Tribe 

Social media is not a marketing channel; it’s a platform for making connections, creating circles of influence, providing resources and meeting people online, authentically. It should be looked at as a community rather than a billboard. As such, look to create a tribe of willing advocates and partners — which is far more valuable than clicks and impressions. – Stefan PollackThe Pollack PR Marketing Group