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By The Pollack Group

Video: Everyone is doing it, but using it as a marketing tool is not easy. Properly implementing the right tactics can work wonders for any business. The agency’s President, Stefan Pollack, was featured in the Forbes Agency Council’s latest piece, ’15 Unique Ways To Use Video To Boost Audience Engagement’. Check below for his insight in the article, which can be fully viewed on Forbes.

15. Humorous Content

Apart from the art and science of targeting, retargeting and segmenting audiences, one very important asset for videos that engage audiences is to use humor. It can be difficult to tee up, but when it works audiences are exponentially more engaged. Audiences want to be surprised and delighted.