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Interesting Reads. Industry news you may have missed.

Bridging the Gap Between Traditional and Digital Marketing – Forbes

QR codes are a great way to merge traditional and digital marketing, connecting virtual content with physical hand-outs like pamphlets. Include codes linking to your website or a landing page in direct mail campaigns, or use them to collect email addresses. Directing customers to your social media can boost brand awareness. Be sure to include a call to action so viewers know to scan it. 

Source: Forbes

A Complete SEO Checklist for Website Owners – Search Engine Journal

See if your brand website checks off the boxes for these SEO essentials. Use Google Analytics or a similar platform for data interpretation. Easily create an XML sitemap (a table of contents for your site) with plug-ins. Be sure to keep your site architecture organized and easy to navigate, which helps users and search engines navigate content. Reducing load times and optimizing for mobile is also key. 

Source: Search Engine Journal

How to Boost Your Brand Awareness Online – Smart Brief

Launch branded nurturing campaigns for new leads through emails, texts, special offers, and announcements. Develop cohesive communication guidelines for all employees, ensuring that branding remains consistent throughout all interactions with customers. Brand consistency is crucial across all social media profiles as well.  

How to Create a Lead Magnet People Actually Want to Download – Entrepreneur

Given the oversaturation of email marketing campaigns, it’s crucial to offer leads something of value. A lead magnet is a great investment to develop an engaged audience. Excellent lead magnets offer value quickly. “Done-for-you” offers are especially popular, such as templates, calculators or checklists.