Interesting Reads. Industry news you may have missed.
Content marketing can bring in leads and retain customers in the long term, but how to start from scratch? From planning to execution, this article provides practical guidelines for every phase of a content marketing campaign, helping small business owners to understand and navigate content marketing with ease.
Being increasingly popular among marketers, growth marketing helps companies engage and retain customers, as well as drive revenue growth. This article discusses the pillars of a successful growth marketing campaign, including the company website, customer service, advertising and content marketing.
New Survey Looks at the Top Tools and Apps Used by Digital Marketing Professionals – Social Media Today
Looking to build a powerful toolkit for your marketing team, but getting lost in the world of apps? Check out this infographic based on a survey of 750 US-based marketers, and find the top tools that industry pros have been using at the forefront of digital marketing.
Influencer collaboration is a coin of two sides – it can be effective and challenging at the same time. With a focus on SEO, this article points out the most common mistakes in influencer marketing, followed by examples and solutions. Give it a read before signing your next influencer contract.