By Emily Greifeld
We are pleased to announce Project Petals as the recipient of our 2026 Big Red Grant. At The Pollack Group, we’ve long believed that access to great strategic communications shouldn’t be limited to organizations with big budgets. The most important stories, the ones rooted in community need, environmental justice, and lasting change, deserve to be told well. And that’s the conviction behind our Big Red Grant.
Selecting a single recipient from a remarkable number of applications was no easy task. We were inspired by the meaningful work each applicant is doing to create change in their communities. Project Petals ultimately stood out for its deeply rooted, community-driven approach to expanding access to green spaces, cultivating local leadership, and strengthening resilience where it matters most.
Project Petals: Building Stronger Communities Through Green Spaces
Project Petals is a New York-based nonprofit organization working at the intersection of environmental justice, climate resilience, and community empowerment. Through education, leadership training, and hands-on access to resources, it equips people to build sustainable futures and advocate for lasting change. To date, Project Petals has improved environmental conditions for over 100,000 New York residents and helped champion the Environmental Bond Act, the largest environmental initiative in New York’s history.
Joining Forces to Make a Difference
As the 2026 Big Red Grant recipient, Project Petals will receive comprehensive pro-bono PR and marketing support from our team, the same integrated approach we bring to every client engagement. Specifically, our work together will include:
- Earned media strategy and press relations, connecting Project Petals’ story to journalists covering environmental justice, sustainability, and civic leadership in New York
- Narrative development to sharpen and amplify their mission story for a broader audience
- Stakeholder communications, helping Project Petals engage local neighborhoods, potential community partners, and decision-makers across New York State
- Content and social media strategy to extend their reach across digital channels
Our goal is simple: to make sure that Project Petals’ work reaches the people and institutions that can accelerate it.
“We’re proud to partner with Project Petals through the Big Red Grant. The most important stories, those rooted in community need and lasting change, deserve the same caliber of strategic communications as any Fortune 500 brand. Project Petals is doing work that will define New York’s environmental future, and our job is to make sure that story reaches the audiences that can help move it forward,” said Stefan Pollack, President and CFO of The Pollack Group.
“Nonprofits doing the most critical community work are often the least resourced when it comes to communications. The result: vital missions go unheard, potential partners don’t know they exist, and policy advocates lack the narratives they need to make change. The Big Red Grant is our way of addressing that gap, by putting our full capabilities to work for one organization each year that is driving meaningful impact in underserved communities,” added Pollack.
Our Commitment to Giving Back
Giving back to the communities we serve has been part of The Pollack Group’s DNA since 1985. From our Coats of Care drive to hands-on volunteering in local neighborhoods and active industry engagement, we are committed to making a positive impact beyond our client work. The Big Red Grant is a natural extension of that commitment: using more than four decades of communications expertise to support organizations that are creating lasting change. We look forward to kicking off this year’s program and working alongside Project Petals to expand its reach across New York State and beyond.
Learn more about the Big Red Grant program. Interested in a communications partner who brings this same commitment to every client relationship? Let’s talk.
