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Interesting Reads. Industry news that you may have missed.

An Egg, Just a Regular Egg, Is Instagram’s Most-Liked Post Ever – The New York Times

The “World Record Egg” seems like nothing special, but on Instagram, it’s a phenomenon. Within 10 days of the post going live, the photo of an egg received more than 42.4 million likes and over 2.1 million comments. This simple egg post beat out Kylie Jenner’s birth announcement as the most-liked Instagram post ever.

Gillette’s New ‘Toxic Masculinity’ Ad Makes Nike’s Colin Kaepernick Stance Look Coy – Fortune

For the last 30 years, Gillette offered “The Best A Man Can Get.” Now, it’s made the change to its new “The Best Men Can Be” tagline. The shaving-equipment company released a lengthy ad that tackles the issues around toxic masculinity: bullying, sexual harassment, sexist media, and the boardroom diminishment of women. The ad shines on the #MeToo movement as a turning point for men.

Bloomingdale’s updates the in-store beauty experience with technology, cross-selling experiences and events – Glossy

Department flagship stores like Lord & Taylor or Henri Bendel’s New York location closing down and are still being questioned. Bloomingdales, however, is betting on its flagship through beauty. This week, Bloomingdales unveiled its updated cosmetic experience, which took two years in the making and boasts an additional 75 beauty brands.

How To Know Whether Your Company’s Investment In Building A Digital Platform Is On The Right Track – Forbes

When your company is going under a digital transformation, it’s inevitable that building a digital platform will be the main activity. Growing your platform is a crucial part, as it enables your business to change to a new digital operating model, which ultimately creates new values and competitive positioning. Digital operations and technologies are still evolving – to avoid that risk you need to understand whether your digital platform will deliver your intended outcome.