5 Ways to Promote Your Business With Charitable Marketing – Business.com
Not sure how to include a charity component in your brand’s marketing efforts? This article has the tips you need.
Quiet Ukraine Campaign Starts Uber’s Social Impact Push – AdWeek
Check out this case study and learn more about how Uber supported its driver community in the war-torn country in its Quiet Ukraine campaign.
Maximizing Impact: How To Use Influencer Marketing To Drive Action And Achieve Your Goals – Forbes
Don’t forget the power of influencers when you plan for a social impact campaign. Check out this article for best practices and recommendations for campaign planning.
Why Purpose Marketing Isn’t Resonating With Consumers – And How Brands Might Change That – AdAge
This article includes a discussion of why some purpose marketing campaigns did not end up in success, as well as the author’s thoughts on how brands can do better.
