Interesting Reads. Industry news that you may have missed.
By 2030, libraries are expected to be extinct. While libraries aren’t the most innovative, it opens a plethora of discoveries and information. In today’s world of fake news, libraries might have a chance to reinvent themselves with the concrete and objective information at its core.
Gen Z is the up and coming generation that will soon take over the hype of millennials. This generation is 13 to 24-year-old and makes up 71.7 million of the U.S. population. This group prefers personal, authentic connection, and 75 percent claim that they do not follow the latest trends.
The ride-sharing service Uber has been pursuing autonomous vehicles, fixed transit systems, food delivery, and now bike sharing. Uber is set to buy the e-bike start-up called JUMP Bikes, a dockless bike-sharing service. Uber started a pilot, which allows Uber riders to find and reserve JUMP bikes through the app.
Trust for brands, especially on social media, is difficult. A study showed that over half of Gen Z and millennials were limiting social use because of targeted ads. Even hashtags such as #ad and #sponsored, are used for influencer transparency. Is your company doing enough to maintain consumer trust? These top tactics are crucial for your brand’s authenticity.