Interesting Reads. Industry news that you may have missed.
How Libraries Are Reinventing Themselves To Fight Fake News – Forbes
By 2030, libraries are expected to be extinct. While libraries aren’t the most innovative, it opens a plethora of discoveries and information. In today’s world of fake news, libraries might have a chance to reinvent themselves with the concrete and objective information at its core.
There’s a generation below millennials and here’s what they want from brands – CNBC
Gen Z is the up and coming generation that will soon take over the hype of millennials. This generation is 13 to 24-year-old and makes up 71.7 million of the U.S. population. This group prefers personal, authentic connection, and 75 percent claim that they do not follow the latest trends.
Uber gets into bike-share business with deal to buy JUMP – The Washington Post
The ride-sharing service Uber has been pursuing autonomous vehicles, fixed transit systems, food delivery, and now bike sharing. Uber is set to buy the e-bike start-up called JUMP Bikes, a dockless bike-sharing service. Uber started a pilot, which allows Uber riders to find and reserve JUMP bikes through the app.
Four marketing tactics to build and maintain consumer trust – The Drum
Trust for brands, especially on social media, is difficult. A study showed that over half of Gen Z and millennials were limiting social use because of targeted ads. Even hashtags such as #ad and #sponsored, are used for influencer transparency. Is your company doing enough to maintain consumer trust? These top tactics are crucial for your brand’s authenticity.
