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Interesting Reads. Industry news you that you may have missed.

Influencers Are the Retailers of the 2020s – Vogue

In the early 2010s, influencers began appearing in front row seats at Fashion Week and in street style photos. A decade later, what it means to be an influencer is a lot different – mainly driving product and sales for brands. Influencers are like your most fashionable best friend. They offer a look into their life, share style tips, and most importantly, explain where, how, and why you should purchase an item they’re wearing.

Champion Collabs Channel Quarantine Culture – Sourcing Journal

As the pandemic continues, industries are getting creative with new collaborations – especially in retail. Gaming has thrived during quarantine, and clothing company Champion took notice. The two brands have announced a limited-edition Champion x Crash Bandicoot Gamer Capsule for a new clothing line. Keeping the collaborations going, Champion is also partnering with M&Ms to design a footwear line “suited for kicking back in quarantine.” To amplify the gamifying experience more, customers can take a quiz to help pick color-matched descriptors that represent their personality best. 

Champion Footwear Collaboration M&Ms
Source: Champion x M&Ms

Yippee Ki…Ad? Bruce Willis Reprises Iconic Film Role To Plug DieHard Batteries – AdAge

Advance Auto Parts is rebranding its DieHard, a 53-year-old car battery brand acquired from Sears, by tapping into Bruce Willis. Willis reprised his iconic role as detective John McLane from the Die Hard movie franchise to ‘recharge’ the DieHard battery. The action-filmed actor starred in a series of movie-style commercials, which debuted on FOX during its NFL programming.

TikTok doubles down on brand safety with OpenSlate partnership – The Drum

In an effort to emphasize brand safety on their platform, TikTok and OpenSlate are teaming up to confirm that branded content and ads and will not be shown with content believed to be questionable. TikTok’s Brand Safety Solution is a filter and verification took aimed to sift through inappropriate content that could display with branded ads. The partnership came to fruition in response to growing concern from advertising regarding the risk of doing business with TikTok.