Connect with the youngest generation of customers and the decision-makers around them.
Want Your Kids to Choose Healthy Foods? Here Are Some Research-Backed Tips – Kellogg Insight
This article provides valuable insights for marketers aiming to connect with kids and their parents. The author highlights the importance of understanding both the young target audience and the decision-makers around them, sharing research-backed campaign strategies to make a lasting impact.
Advertisers: It’s Time To Step Up To Protect Kids – Campaign Live
The author argues that, as social media continues to blur the lines between age-appropriate content and potentially harmful products, marketers should self-regulate and prioritize the safety of vulnerable young audiences. Check out some recommended responsible marketing practices that prioritize children’s safety over profits.
Tiny Trendsetters: How Young Kids Are Shaping The Beauty Market – Forbes
This article discusses the growing trend of children adopting beauty routines typically marketed to older demographics, as a result of societal changes and social media’s impact. The author points out the challenges and opportunities this shift presents for brands, including the importance of product safety and the trend’s potential effects on children’s self-image.
Kids Are Streaming More Than Traditional TV, And Toy Brands Are Taking Note – Marketing Brew
As more kids watch content on platforms like Netflix and Disney+, toy brands are also shifting their advertising dollars to these channels. The article highlights how the trend of co-viewing with parents presents a unique opportunity for brands to target both children and their parents simultaneously, while still leveraging traditional TV to reach other key audiences.
