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Interesting Reads. Industry news you that you may have missed.

Travis Scott Launches Cacti Hard Seltzer Brand – Retail Brew

Travis Scott, the rapper and business mogul, is at it again. After a series of high-profile partnerships with brands like McDonald’s and Fortnite, Scott is now partnering with AB InBev to create a personal line of Agave Spiked Seltzer. The Agave Spiked Seltzer is called Cacti and it pays homage to Scott’s alter ego, Cactus Jack.

Source: Francis Scialabba

Facebook Develops A New Platform and More Tools for Independent Writers – AdWeek

Facebook has expanded its social platform with a new service that offers to help independent writers and journalists. The new service is called Facebook Journalism Project and has sparked numerous opportunities for journalists, including numerous self-publishing tools, a billion dollars in support funds, and more.

How To Build A Standout Brand In Even The Most Conservative Industry – Forbes

Many people have ideas for businesses, and these ideas come in all styles, industries, and backgrounds. Some ideas are easier to create than others, even in the most conservative of industries. Letting your personality shine through with your business, is a major key to being unique and have your brand become successful.

Dick’s Sporting Goods launches its own men’s athleisure line, rivaling Lululemon – CNBC

Dick’s Sporting Goods is expanding its business to include its very own men’s athleisure line. The brand is called VRST and will be available on Dick’s website and a standalone website. The brand is expected to enter the high-end athleisure market, rivaling mainstays like Lululemon.

Source: Dick’s Sporting Goods

Lessons in agility from the rise and rise of fitness as a service brands – The Drum

When the pandemic hit, it took down the fitness industry. With gyms closing down to the public, trainers lost their work, and customers lost their means for working out. Out of that hole emerged a new industry, the “fitness as a service” industry. Brands like Peloton, Apple, Nike, Lululemon have dominated this new sector by finding ways to bring trainers into customers’ homes.

Source: Peloton