Today’s communications teams are multimedia creators, producing videos, podcasts, and blogs tailored to their organization’s needs. Here’s why teams must think like journalists to maximize these owned platforms.
AI Has Disrupted the Newsroom: How Should Brands Respond? – PRsay
The rise of generative AI in search is transforming how news is consumed, forcing brands and PR teams to rethink earned media strategy. With AI summaries reducing clicks and visibility, communicators must design content that’s optimized for AI discovery and attribution. Here’s why visibility will no longer come from press coverage alone.
The Rise Of Micro-Newsrooms: Why PR Teams Are Creating Their Own Media Hubs—And How To Build Your Own – AgilityPR
Micro-newsrooms function as mini media outlets. By creating one, brands can strengthen visibility, deepen stakeholder relationships, and ensure their message reaches audiences in real time. Here’s why this innovative strategy is reshaping brand communication as PR and marketing teams build their own media hubs to share stories.
Mastercard’s New Video-First Content Series Introduces Modern Newsroom Format For Brand Updates – Marketech Apac
Mastercard has launched In the Loop, a video-first content series designed as a modern newsroom to share fast, focused updates on trends, technology, and partnerships shaping payment innovation across Asia-Pacific. Created by Mastercard’s Asia Pacific Communications team, the series embraces short-form storytelling built for today’s audiences. See more on how this style of content is becoming more popular for brands across the globe.
How Brands Are Building Newsrooms And Redefining Media In 2025 – Forbes
A quiet but profound transformation is reshaping media and marketing as brands evolve from advertisers into publishers. By building in-house newsrooms, hiring journalists, and producing data-driven content, they’re filling the void left by declining niche outlets and redefining how information is created and consumed. Check out more on how brands have been successfully competing with traditional media outlets.
