SEM Or Paid Social: Why Use Both? – Search Engine Journal
Torn between SEM and paid social? In this article, the author analyzes the strengths of each tactic, with recommended use cases and examples.
LinkedIn Launches Document Ads For Lead-Generation – Social Samosa
Are you looking to update your LinkedIn ads? The article introduces a new ad format launched by the professional networking platform, including tips for configuration and result measuring.
Google Ads To Discontinue Content Targeting For YouTube Conversion Campaigns In 2023 – Search Engine Land
This article provides a thorough analysis of an updated Google Ads help article, detailing the most important changes in YouTube ad campaigns in 2023.
Scary, Fun Times In Digital Advertising – Forbes
With a focus on the economy’s impact on the advertising industry, the author discusses the common hardship in front of giants like Amazon, Apple and Meta.
