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Interesting Reads. Industry news you may have missed.

Retailers Tailor Holiday Paid Social To Gen Z, With YouTube Grabbing Biggest Spend- Marketing Dive

Considering that GenZ-er spends most of their time on social media, it makes sense that they are also shopping on social media. Retailers are trying to activate shoppers in those environments and pinpoint outreach strategies to engage the next generation of shoppers.

Source: Walmart

Marketing And The Marginalized: 5 Of The Top Trends From 2021- The Drum

2021 left its mark on digital marketers with lots of lessons to be learned. What were the top 5 trends from 2021 and what’s to come in the new year?

Source: The Drum

Marketing In The Metaverse: Detailed Predictions For Business Musts In 2022- Forbes

As an immersive evolution of how interactions are happening online, Metaverse is changing the dynamic between creators and their communities. With Metaverse, consumers become part of the creative process, have ownership, and create a belonging experience. In turn, this can build brand loyalty and advocacy.

Source: Getty

Instagram Is Exploring A New Feature That Could Make Some Users A Fortune – Inc Magazine

A new feature for this social network could generate billions for the site and some of its users. Instagram is leveraging its massive user base to promote its parent company, Meta, and its vision for the metaverse.