Interesting Reads. Industry news you that you may have missed.
Oreo is launching Lady Gaga themed cookies. Here’s when you can get them – USA Today
Oreo announced its newest flavor, but this time there is a twist. The brand revealed a partnership with superstar Lady Gaga for a unique themed cookie pack inspired by her latest album, Chromatica. The Oreos will be “pink-colored Golden Oreo cookies” with a green filling. The new Oreos will be available in 2021 and will coincide with a contest where fans can enter to win merchandise.
![](https://pollackgroup.com/wp-content/uploads/2023/07/5fd3be5f15565479bb3f3651_Lady-Gaga-Chromatica-Themed-Oreo-Cookies.jpeg)
Burger King Becomes Burger Queen to Sponsor an Obscure Women’s Football Team – Ad Age
In support of the Stevenage women’s football club, Burger King is marking its sponsorship of the club by changing its name to “Burger Queen.” The fast-foods new Burger Queen logo will appear on the team’s uniform for the 2020-2021 season and will promote this new mark across social channels. In addition, Burger King’s restaurant in Stevenage will have a full transformation as a Burger Queen location.
![Burger King Queen Stevenage Soccer Promotion](https://pollackgroup.com/wp-content/uploads/2023/07/5fd3bf570bf79166d796edd4_Burger-King-Queen-Stevenage-Soccer-Promotion.jpg)
Canada Goose’s VR Experience Takes Shoppers on a Surreal Tour of Southern California – AdWeek
With retail stores and in-person shopping down during this time, outerwear brand Canada Goose has thought of a way around that. Canada Goose has recently shown a new way to try on its coats thanks to a partnership with The Webster, a luxury multi-brand fashion house. The two businesses launched a free, 3-D virtual tour of Southern California, where customers can make avatars wearing Canada Goose and explore animated versions of Santa Monica Pier, the Hollywood Sign, Joshua Tree, and Big Bear.
![Canada Goose VR Southern California](https://pollackgroup.com/wp-content/uploads/2023/07/5fd3bfd30bf7911845971b0f_Canada-Goose-VR-Southern-California.jpg)
Microsoft’s Holiday Ad For 2020 Is All About The Games (And Puppies) – Game Spot
Microsoft is all about gaming for its holiday ad, which stars a dog. The ad shows the dog roaming around the house, finding family members playing Halo, Minecraft and Microsoft Flight Simulator. The dog then enters these worlds in a dream. The ad is a playful take on the virtual world and serves as a reminder that there are creative ways for people to spend time together this holiday season.
What Corporate Boards Can Learn From Gen Z – Forbes
Corporate boards have long been targeting millennials as their audience, trying to learn from them and cater to them. However, an argument was made that Gen Z is the real trend-setting age group to watch. They have a dominating presence on social media and online. In particular, Gen Z engages in activities that no other group does, such as esports.