Interesting Reads. Industry news you may have missed.
Trends Shaping Audience Engagement Efforts Ahead of the “Big Game”- PR Daily
America flocks to watch the brand placements during the Super Bowl some of the ways brands are looking to engage will have less to do with a traditional ad spot. State Farm is leading the trend by opting not to air a Super Bowl ad this year.
Pinterest’s AR Shopping Feature Expands to Include Furniture and Home Décor- Tech Crunch
A new Pinterest feature will allow consumers to see what furniture and other home décor items will look like in their own home using augmented reality (AR). Pinterest is working with a select group of U.S. retailers to allow online shoppers to virtually place items in their homes using the Pinterest “Lens camera.”
5 Key Digital Marketing Trends For 2022- The Drum
The world of digital continues to experience changes. As trends move further into a new cookie landscape, the next generation of Google’s Analytics and marketplaces’ immense growth, shows remarkable trends moving forward in 2022.
Consumers Are Really Switching to Making Purchases via Instagram and TikTok- Fortune
Instead of visiting a traditional brick-and-mortar shop, the pandemic shifted consumers to omnichannel purchasing through Instagram, TikTok, or a brand’s website. Buyers are now following fashion trends on social media, then clicking through to an influencer page to purchase.
