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Interesting Reads. Industry news you that you may have missed.

Taco Bell Nacho Fries Return in a Movie-Style Spot Starring Joe Keery – AdAge

Taco Bell announced the return of its hit menu item, Nacho Fries, in a big way. Similar to the original launch of the product, a commercial, produced like a blockbuster movie, was released starring Joe Keery from Stranger Things and Sarah Hyland from Modern Family. In the dramatic trailer-style commercial called, “The Craving,” viewers watch Keery begin a quest for his fry obsession.

Taco Bell Nacho Fries Movie Trailer Campaign Advertising
Source: Taco Bell

How to take brand purpose to a new level in the new year – The Drum

The pandemic has tested a company’s purpose and values, mainly among its consumers. Brands have learned that they must create a brand purpose that parallels the reality of their day-to-day operations and is respected by its employees to succeed. The Drum put together a roundtable of experts to discuss the importance of brand purpose and for organizations to deliver on technology and human ingenuity.

Playful Ad Bids Farewell to 2020 With Copy That’s Only Readable in Your Rearview Mirror – AdWeek

Advertising agency Karmarama put together a new campaign called “That’ll Do” in the United Kingdom to help people say goodbye to 2020. The agency put up billboards across highways, in major U.K. cities, which are only readable from the rearview mirror. These signs say goodbye to a landmark negative year in a unique way, for you can only see them by looking back behind you, a place everyone wants to leave behind — year 2020.

Source: Karmarama

8 marketing trends to watch for in 2021 as aftereffects of a volatile year linger – Marketing Dive

In looking forward to 2021, Marketing Dive put together a list of some of the major marketing trends that will carry over from 2020. These trends discuss how activism affects brands as well as the developments in the digital space. The list also goes into depth on social media marketing and spokespeople — full of information for the new year.

2021 Brand Purpose Marketing
Source: Anthony Quintano/Creative Commons