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By The Pollack Group

Oakwood, the leading global accommodations solutions provider, engaged with travel marketing and mobility experts at the 2018 Global Workforce Symposium in Seattle. Oakwood’s booth featured posters, cookies, postcards and other branding, while Oakwood staff wore custom-designed t-shirts promoting the company’s ‘#LikeABoss’ marketing campaign. The booth also displayed an online #LikeABoss landing page campaign on a large tablet, while coordinated social media content linked Oakwood’s digital efforts to the on-site activation. By engaging symposium attendees with its visually appealing and captivating booth, Oakwood stood out among its travel and hospitality industry competitors all week.

One of six Oakwood T-Shirts custom-designed for the trade show.
A postcard the agency created for the trade show.