By Stefan Pollack
Article appeared on O’Dwyer’s: http://www.odwyerpr.com/story/public/8683/2017-04-21/ftc-puts-influencers-crosshairs.html
“Now that brands are paying a premium for influencers and driving what very well may be a bubble in the industry, it is not at all surprising that the FTC took notice,” said Stefan Pollack, president of The Pollack PR Marketing Group. “In the age of fake news, it is more important than ever that both brands and influencers are ethical and transparent with consumers. You cannot put a price on trust and credibility — not even with shares and retweets.”
