Skip to main content

By Mark Havenner

“QR,” as “Quick Response” technology is referred to, has been around in Japan ever since the technology was first created by the Japanese corporation Denso-Wave, back in 1994.  It is simply a bar code that delivers an arsenal of information to a device that can scan it. Surprisingly, while Japan has been immersed in it for the last 16 years, we are just now starting to see a “QR” phenomenon in the US.  As it turns out, mobile phones are the perfect scanner for QR.

If this catches on in the US, beyond only elite tech gatherings, the possibilities for corporate communication seem endless. On a practical level, QR code can instantly deliver contact information to a phone with a simple scan, direct mobile browsers to websites, or display phone numbers that can be instantly dialed. The more sophisticated codes can automate social media following or access cloud software.

For starters, companies can instantly tap this trend by putting QR into the social media activities, whether on blog posts, Facebook walls or websites. Beyond that, brick and mortar businesses, especially, have an opportunity to take advantage of this by offering special deals, access to specific (and hidden) microsites, or by setting up social media networking protocols into QR code. These are only a few ways of bringing offline marketing into the online world.

Other practical applications can include putting QR code on business cards for easy networking at trade shows, setting up QR code “bread crumbs” throughout a community leading consumers to store locations, or simply using it on products or storefronts so buyers can “like it” on Facebook in real time.

To begin messing around with this, search for “QR” in your smart phone application directory and read this blog again, but through the QR code. Or better yet, go to Kaywa and start making your own QR codes for free.