Interesting Reads. Industry news that you may have missed.
There’s no doubt that digital media’s influence on teens has shifted over the years. In 2012, 41 percent of teens said they own a smartphone compared to today’s teens in which 89 percent said they own a smartphone. A new study from Common Sense Media discovered that more than two-thirds of teens would rather communicate with their friends online than in person.
Lyft is committing to be entirely carbon-neutral. The ride-sharing company is buying enough carbon offsets to neutralize the remainder of its emissions – even those beyond what it produces. Lyft will also purchase enough renewable energy through its partner 3Degrees to cover all its electricity consumption. These offsetting efforts total over 1 million metric tons of carbon, which is equivalent to taking hundreds of thousands of cars off the road, according to Lyft.
Fashion brands working with sports influencers is nothing new. American brands are finally turning to a particular sport Europe has been capitalizing on for years – soccer stars. Knot Standard, a custom menswear brand, announced it will be the official provider of pre-game formalwear for one of New York’s professional soccer teams.
Walmart is expanding into the realm of automated kiosks. The company is testing automated kiosks that will serve as vending machines for online grocery orders at a Walmart Supercenter in Sherman, TX. The kiosks let customers pick up their orders within seconds, and without interacting with Walmart employees. These kiosks are part of a wider effort to integrate Walmart’s online and offline services to better compete with Amazon.