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Beyond Buzz: How Strategic Media Coverage Builds Brand Credibility

| In The Red | No Comments

In today’s overcrowded media landscape, smart earned media isn’t just a nice-to-have; it’s a strategic advantage.

John Harbuck

Bowling for Business: The Strategy Behind a Timeless Game | S3 EP 8 | John Harbuck

| imPRessions, Season 3 | No Comments

This week, Jenn and Kalli are joined by John Harbuck, President of Strike Ten Entertainment, to discuss how he has turned bowling into a modernized experience and how he has turned casual players into loyal fans.

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Raising the Bar at CCW 2025: The Pollack Group’s Integrated PR And Digital Strategy in Action

| Red All About It | No Comments

Our work at CCW 2025 demonstrates how a strategic blend of earned media, real-time social media engagement, content creation, and influencer strategy can transform an industry gathering into a movement.

A globe in the digital world of knowledge

From Shakespearean Reports to Deepfakes: A Wake-Up Call for PR in the AI Era

| In The Red | No Comments

Today, AI is no longer a trend; it’s a turning point. PR pros must embrace its creative power while navigating its ethical minefields.