See how to modify your PR strategy to keep pace with a shifting economy and meet global demands.

Change is inevitable. Chaos is uncomfortable. But for brands that understand the power of strategic communication, these moments are the ultimate opportunity.

Today’s episode will uncover all the tips and tricks in getting featured! Josh McBride joins us to discuss how brands land those coveted spots.

Natural Products Expo West is a force of nature, drawing thousands of brands, retailers, and media to Anaheim, California, each year. It’s a premier event for discovering new trends and getting a real-time pulse check on consumer sentiment. But, with such a busy show floor, standing out requires strategy. This year, the most successful brands didn’t just show up they demanded attention.