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USC Relevance Report 2025

Navigating AI’s Impact On Marketing: Lessons From USC’s 2025 Relevance Report

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The future of marketing is one of ongoing discovery. AI will continue to evolve, bringing new capabilities and challenges.

Soft power in marketing and branding

How To Harness Soft Power To Subtly Attract Consumers

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In today’s crowded marketing landscape, standing out demands more than just creativity—it requires strategic thinking.

Marketing trends in 2025

Interesting Reads: Your 2025 Marketing Playbook 

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What does 2025 hold for marketers? Dive into expert predictions, key trends and actionable strategies to keep your campaigns ahead of the curve. 

Affiliate marketing tips for your holiday campaign

Boost Your Holiday Earned Media Coverage And Exposure With Affiliate Marketing

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Affiliate marketing is increasingly essential for holiday gift guide placements, and for good reason.