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Beyond Buzz: How Strategic Media Coverage Builds Brand Credibility
Jackson Hogse | In The Red | No CommentsIn today’s overcrowded media landscape, smart earned media isn’t just a nice-to-have; it’s a strategic advantage.

Bowling for Business: The Strategy Behind a Timeless Game | S3 EP 8 | John Harbuck
Jessie Peng | imPRessions, Season 3 | No CommentsThis week, Jenn and Kalli are joined by John Harbuck, President of Strike Ten Entertainment, to discuss how he has turned bowling into a modernized experience and how he has turned casual players into loyal fans.

Raising the Bar at CCW 2025: The Pollack Group’s Integrated PR And Digital Strategy in Action
Jessie Peng | Red All About It | No CommentsOur work at CCW 2025 demonstrates how a strategic blend of earned media, real-time social media engagement, content creation, and influencer strategy can transform an industry gathering into a movement.

From Shakespearean Reports to Deepfakes: A Wake-Up Call for PR in the AI Era
Jessie Peng | In The Red | No CommentsToday, AI is no longer a trend; it’s a turning point. PR pros must embrace its creative power while navigating its ethical minefields.