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Allison Carter

The Importance of Trade Media in PR | S4 EP 4 | Allison Carter

| imPRessions, Season 4 | No Comments

We sit with Allison Carter, Editor-in-Chief at PR Daily, to unpack why trade media needs a front row seat in every PR strategy. 

Event attendees walking around a convention center floor with company logos and booths spread around them.

Why Events Must Evolve in 2026

| Red All About It | No Comments

In 2026, simply showing up isn’t enough. Attendees expect to learn, be inspired, and create connections that genuinely justify stepping away from work and life.

Two men, one in a blue suit and the other in a black suit, exchanging briefcases.

Interesting Reads: Why B2B Marketing Is Playing Catch-Up With AI

| Red All About It | No Comments

New technologies have reshaped marketing strategies for generations, and AI is no exception. Here’s why B2B marketing is feeling the effects of AI the most.

The Pollack Group Named a 2026 Inspiring Workplaces Finalist

| In The Red | No Comments

The Pollack Group has been named a finalist by Inspiring Workplaces Group (IW) and its independent panel for the 2026 North American Inspiring Workplaces Awards.