Ragin Country Crawl
Supporting Hurricane Relief Efforts Through Country Music
In cooperation with event host Mike Flaskey Entertainment and event title sponsor CMR Construction & Roofing (CMR), The Pollack Group coordinated marketing and public relations efforts for the Ragin Country Crawl, a one-night-only benefit concert with proceeds benefitting Hurricane Relief efforts across Louisiana. Headlined by country music star Lee Brice, and taking place at the CAJUNDOME in Lafayette, Louisiana, the event brought together country music fans from Louisiana to raise money for charity, bring awareness to hurricane recovery efforts, and have an evening of country music for diehards and new fans alike. All ticket sales revenues went directly to six local organizations working to support hurricane efforts following Hurricane Ida and other recent natural disasters in Louisiana.
The agency handled event marketing and public relations across numerous channels to drive event and sponsor awareness within the Lafayette market, as well as markets across Louisiana. This included coordinated social media marketing (organic and paid), radio, community outreach, content creation, branding, and website development efforts for the event. Additionally, the agency teamed with Worldcom Public Relations Group partner Deveney in New Orleans, Louisiana, to coordinate in-market media relations efforts, securing important television and radio placements for Lee Brice, CMR, and Mike Flaskey Entertainment’s senior leadership.
A seven-weeks campaign resulted in a memorable concert, featuring Brice and fellow country stars Randy Houser and Colt Ford. From event inception to the concert, the agency helped drive ticket sales and event attendance through grassroots tactics including local market tailgate and football game ticket voucher giveaways, working with the artists’ teams to create curated social media content promotions, coordinating with local first responder and veterans’ groups for ticket giveaways, and integrating the event’s website, social media, TV, radio, and public relations together into a promotional campaign for an important charitable cause.