Skip to main content

By The Pollack Group

The Pollack Group has been retained by Tawa Supermarket, Inc., the leading national Asian grocery store chain operating as 99 Ranch Market.

Founded in 1984, 99 Ranch Market is the leading national Asian grocery store chain. For more than 38 years, it has served as the “Gateway to Asia” for shoppers seeking authentic ingredients, high-quality merchandise, and fresh produce at affordable prices. Today, the company owns and operates 57 stores across 10 states, as well as e-commerce and mobile formats.

99 Ranch Market strives to demonstrate the motto, “For 100, We Try Harder,” in its everyday operations. The company is deeply committed to providing the best products and services to its communities and developing meaningful relationships with loyal customers, hardworking employees, and supportive vendors, all while remaining privately held and family-owned. Additionally, the Tawa Charitable Foundation actively supports vital organizations like the Children’s Hospital of Los Angeles, City of Hope, and Southern California Council of Chinese Schools. 

“99 Ranch Market is a beloved brand for generations of shoppers – including me and my family – who can count on buying everything from live seafood to Asian snacks to items that are near-impossible to find in conventional grocery store chains,” said Jackie Liu, senior vice president of The Pollack Group.

“We are extremely proud to help 99 Ranch Market expand its footprint and support the communities it serves,” added Liu.

The Pollack Group has been retained to help mark new store openings, create impactful local market events to support the company’s growing footprint, and showcase the company as a vital anchor in the community. While 99 Ranch Market has long been considered a ‘home away from home’ for Asian Americans, it is committed to serving the needs of all shoppers, regardless of ethnicity or familiarity with Asian food.