The Pollack Group (TPG) is expanding its work with the Simon Wiesenthal Center (SWC), the Museum of Tolerance (MOT), Moriah Media (MM), and the Mobile Museums of Tolerance (MMOT), adding organic social media, content production, and community management to its role as Agency of Record (AOR).
Since being named the PR AOR in January 2025, TPG has helped SWC and MOT navigate an increasingly volatile media landscape, securing more than 2,000 unique media placements and positioning SWC leadership as trusted experts during some of the most sensitive news cycles in recent memory. This expansion extends that same rapid-response discipline from earned media into every channel where these organizations show up.
“This expanded role allows us to bring the same speed, clarity and strategic focus we’ve applied to earned media across each organization’s social channels,” said Stefan Pollack, President of The Pollack Group.
The expanded scope brings all four properties under a single production team, shared content calendar, and unified reporting framework, while preserving the distinct voice and objectives of each organization: SWC’s advocacy-first, real-time response to breaking news; MOT’s focus on education, programming and visitation; Moriah Media’s storytelling around human rights and social justice; and MMOT’s dual mandate of reaching the educators and organizations that book its programs and the students and communities it serves across five states.
