The Pollack Group is thrilled to renew its partnership with Barco Uniforms, a distinguished leader in the healthcare apparel industry for nearly a century. The agency will support Barco in refining its corporate messaging and marketing and communications efforts to reflect its long legacy and commitment to honoring healthcare heroes.
Barco revolutionized professional uniforms for nurses and invented the modern two-piece scrub set. Today, Barco’s brands are renowned for being stylish but also durable and easy to care for. It was the first medical apparel brand to use nylon in its uniforms and continues to raise the bar for design innovation.
Barco holds the licensing to Grey’s Anatomy and Skechers, two globally recognized brands in the market. As the official licensee for Grey’s Anatomy for nearly two decades, Barco is still recognized worldwide for its stylish, high-performance scrubs that professionals trust and fans
Previously, the agency helped Barco with media relations, content creation, brand messaging, and partnerships. Notably, in 2020, Barco launched a COVID-19 pandemic scrubs donation program. Backed by the agency’s strong media outreach, Barco surpassed 20,000 requests for scrubs in less than 48 hours and secured over one billion media impressions within 72 hours.
“Very few companies are still in business after 95 years and even fewer can match Barco’s ongoing record of excellence. Generations of nurses and healthcare professionals remain loyal to the brand because the scrubs are unfailingly durable, comfortable, and fashionable. Yet, it is Barco’s incredible story and commitment to serving those who serve others that really deserves to shine. We look forward to helping the brand expand its presence and reach even more healthcare heroes,” said Jackie Liu, Senior Vice President at The Pollack Group.
