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“Above all, be the heroine of your life, not the victim.”

Nora Ephron

Jacqueline Liu

Senior Vice President

Jackie focuses on helping companies elevate their three Vs: visibility, voice, and value. In her nearly 20 years as a communications professional, she has a proven record of success developing and managing global communications and partnerships, influencer campaigns, events productions, and digital marketing programs.
In her current role, she oversees and manages client relationships and programs in the consumer products, commercial real estate, travel, and hospitality industry sectors.

Before joining The Pollack Group, she spent the better of a decade working as a communications professional and consultant in the automotive industry, executing regional and national events for global automotive, food, and beverage companies. She was an in-house Account Executive for The Rogers Group (now Finn Partners) at American Honda Motor Company and at Pacific Communication Group (now PCG Campbell) with Ford Motor Company Western Region.

Anyone who knows Jackie well knows they can rely on her to copy edit anything from a text message to a manuscript. She is an AP Stylebook purist and teaches writing courses at the USC Annenberg School for Communication and Journalism.

Jackie is an avid Tweeter, a die-hard sports fan, and a voracious reader. She believes that to be successful in today’s PR and marketing communications environment, one needs to have a broad knowledge of pop culture, diversity issues, and politics – and common sense. In her spare time, you’ll find her reading a novel and chatting up the sommelier at her favorite wine bar. She holds three degrees, all from the University of Southern California.

She resides in Los Angeles with her husband, Justin.