By The Pollack Group
PPMG is supporting client SodaStream with an earned media and influencer relations program as SodaStream celebrates International Women’s Day. Until March 8, SodaStream is inviting followers to share personal stories of women who’ve inspired them and tag their heroes on Instagram for a chance to win a limited-edition “SHE” bottle. For every post, SodaStream will donate $1 to female empowerment organizations and programs up to $10,000. The company will select one thousand entrants to receive a bottle to either keep or pass on to their “she.”
